Imaginum

Irene Schwarz Minnaar

Senior Art Director

Creating design solutions and visual concepts

I BELIEVE IN: ITERATIVE DESIGN PROCESS · FAILING FAST · COLLABORATION · CONTINUOUS LEARNING

Passionate about design for scientific communication

With a unique combination of design skills and scientific background, I love to create design solutions that help the audience to acquire knowledge and increased understanding of scientific topics.

My aim of any project is always to create a visual concept and user experience to help the client make complex scientific content accessible to the intended users. I use sketching, prototyping, storyboards and user testing in the design process.

In collaboration with copywriters, a design team and a technical team, I have lead the creative part of many digital design projects.

CV

Irene Schwarz Minnaar

Work experience

Senior Art Director

OGILVY DENMARK, FEBRUARY 2021 – PRESENT

Concepts, ideas and visual design

External examiner

UNIVERSITY COLLEGE OF NORTHERN DENMARK, JUNE 2018 – 2019

External examiner for yearly exams at the Graphic Design Technology education

Senior Art Director / Creative Team Lead

ANTHILL AGENCY, COPENHAGEN, JULY 2015 – JANUARY 2021

As responsible Creative Lead on client projects I was overseeing the day-to-day work as well as I assisted on the development of client relationships by suggesting new ideas and improvements of current materials.

As Creative Team Lead I have been responsible for the quality of our work and the well-being of the Creatives with focus on internal communication, evaluation, development of skills and individual employee development plans.

Within the Creative Department, I worked on the development of new innovative ideas related to Anthill’s business area.

Senior Art Director

ANTHILL AGENCY, COPENHAGEN, SEPTEMBER 2013 –JULY 2015

Work areas:
Developing creative digital communication for international clients in the area of life science, such as pharmaceuticals, consumer care, medical devices and animal health.

Responsibilities:

  • Leading creative projects from first client meeting to production
  • Scoping and estimation of creative projects
  • Developing message strategy and storytelling
  • Creating concepts, ideas and visuals for pitch projects
  • Leading creative workshops with clients
  • Describing and improving internal work processes

Primarily working for clients such as:

  • Danone Nutricia,Zoetis, AbbVie, Bayer, Roche, Pfizer, Grünenthal, Abbott and Lundbeck.

Art Director

ANTHILL AGENCY, COPENHAGEN, APRIL 2012 –SEPTEMBER 2013

Creating interactive detailers and training tools for iPad:

  • Message Strategy development
  • Concept development
  • Design of graphic interface, interaction and user experience

Working on projects for Bayer Healthcare, Novo Nordisk, Roche, Pfizer Animal Health and Grünenthal.

Graphic Designer

AGNITIO, COPENHAGEN, APRIL 2011 – APRIL 2012

Design for iPad applications. Working with Closed Loop Marketing solutions for major international pharma companies

Graphic Designer

RUNE.ANDERS.LARS, COPENHAGEN, JULY 2008 – MARCH 2011

Concept and design forprint,web, illustrations and exhibitions.

Graphic Designer

BILLEDSERVICE, BALLERUP, FEBRUARY 2006 – AUGUST 2006

Design for print, web, exhibitions and trade shows

Instructor

SOFTWORLD, COPENHAGEN, NOVEMBER 2005 – FEBRUARY 2006

Colouring Artist & Illustrator

TV-ANIMATION, COPENHAGEN, AUGUST 2005 – NOVEMBER 2005

Art Director & Owner

IMAGINUM, MARCH 2001 – PRESENT

Visual concepts, illustrations and design for books and other materials.

“Pilot” (Exhibition Guide)

EXPERIMENTARIUM, HELLERUP, MAY 2000 – AUGUST 2003

Education

Aalborg University

B.SC., ARCHITECTURE & DESIGN (URBAN DESIGN), 2006 – 2008

University College of Northern Denmark

AP DEGREE, GRAPHIC DESIGN TECHNOLOGY, 2003 – 2005

Copenhagen University

CHEMISTRY, 1999 – 2001

Courses

  • Adobe AfterEffects Advanced, Softworld, June 2019
  • Team Leadership, Mannaz, January/March 2018
  • The will to lead, KF Andersen Leadership Academy, April 2017
  • Web Design, IT-Kompetence, January/February 2006

Languages

  • Danish – native language– perfect written and spoken
  • English – fluently written and spoken
  • German – tourist level
  • Afrikaans –tourist level

Software

Illustrator · Photoshop · InDesign · Acrobat · Adobe XD · Elucidat · Principle · Figma · InVision · Balsamiq · Workbook · Daylite · MS Office · iWork · Cinema 4D · CMS-systems for web · 3D Studio Max · Dreamweaver · AfterEffects · Premiere Pro

Interests and activities

  • Running – for fun and exercise with my running-buddies
  • Mountain hiking – for the physical challenge and great nature experiences
  • Music – exploring live music and playing blues guitar
  • Design skills – croquis classes on a regular basis, and attend various conferences, workshops and meet-ups
  • Art & culture – architecture, design, books, theatre, history etc.
  • Traveling – experiencing the world with my family and friends

Personal information

Phone: +45 28107652
Residence: Frederiksberg C, Copenhagen, Denmark
Born: 1980

Email: irene@imaginum.dk